Key word is main key to visible search on search engine like Google, Yahoo, Msn.Keyword and phrases method give boost to your website in search engines.

Ex: – SEO jobs, jobs in India, sell property, buy property.

Key word should be “well define” and it must be a meaningful

Key Phrase: -Combination of 2 key words

Keywords are considered the most important in Search engine optimization. So it is necessary to see that the right keyword is optimized for your website. Choosing

Keywords are what search strings are matched against. when you start optimization, the first thing you need to consider is the keywords that describe the content of your web site best and that are most likely to be used by users to find you.

Choosing the right keyword is the first and crucial step to be successful in seo process, Before choosing keywords we need to see:

What the online population is searching for?

What are the keywords our competitors chosen?

What are the keywords that describe our website best?

If we fail in choosing the right keyword we will waste ours or our client’s money and time. after we have made a long and detailed list of all the important keywords that are searched by tens or thousands a day and If you have many competitors for that particular keywords we have chosen, chances are that it will be difficulty to overtake them and place our website among top ten results.

If we are not placed in the first page or on the second page or in the worst case on the third page of the organic search results, we will have very few visitors to visit our website. It is true that sometimes even web sites that are after the first 50 results get decent traffic from search engines but it is certain that you can’t count on that.

We should not get discouraged if all lucrative keywords are already occupied; Low-volume search keywords can also be as lucrative as the high-volume ones and their main advantage is that you will have less competition with these keywords.

Some of the SEO experts confirm that with low volume search keywords   it is possible with less effort and with in less budget we can achieve much better results than targeting for high-volume search keywords.

Before selecting a low volume or high volume search keyword we need to make an estimate about how difficult it would be to rank well for a particular keyword.

2. Choosing the Right Keywords to Optimize for search engines :

It is impossible to achieve constant top ratings for a one-word search string as the Web is densely populated with web sites; It will be a realistic goal when we achieve constant top ratings for two-word or three-word search strings.

we can include one-word strings in our keywords list but if they are not backed up by more expressions, it is waste of  dreaming for high ratings.

For Example if we have a website about temples, “temple” is a mandatory keyword  but we will be not successful  if we  do not optimize for more words, like “temples in India”, “temple visiting  times”, “temple gods”.

we need to think broad when choosing the keywords, When we start optimization (seo), the first thing we need to consider is the keywords that describe the content of the web site best and  likely to be used by users to find the website or service provided by the website. We should understand our users well and guess correctly what search strings they are likely to use to search our website. Synonyms can be taken into consideration.

For Example, in a dog site, “canine” is a synonym and it is for sure the users will use it, so it does not hurt to use it as a keyword in the content of the web pages.

But search engines have algorithms that include synonyms in the keyword match, especially in languages like English so do not rush to optimize for every synonym.